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MARKETING / EVENT STRATEGY
PROJECT: CARHARTT X PIERRE LABORDE COLLECTION LAUNCH EVENT
This project explores a conceptual collaboration between legacy workwear brand Carhartt and emerging designer Pierre Laborde, created for Nordstrom SPACE. The project focuses on developing a strategic launch event in collaboration with Nordstrom SPACE, Carhartt, Pierre Laborde, and Mercer + Prince Whiskey, including event concepting, visual mockups, key guest curation, and KPIs designed to measure engagement, awareness, and overall launch impact.
PROJECT: RETAILER MARKETING STRATEGY FW25'
A retail buying simulation focused on developing a pure-play retailer, curating its brand and product assortment, and creating a marketing strategy for the selected Balenciaga FW25 collection.
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